Press Release: Ipanema Raids Southern Luzon

Ipanema, the fashionable and hip Brazilian flip-flop brand invades Southern Luzon, through its new retail concept store called “SANDALIAS” located in SM City Lucena.

The grand opening and blessing was held in December 21 with the presence of ELRO Corporation’s Managing Director Patxi Elizalde, Marketing Manager Cecille Loretizo and "SANDALIAS" Retail Operations Supervisor Jason Gonzales, together with Managers from SM: Cid Victoria, Darlene Mangubat, Celia Alquiros, Gay Lavarez, Elizabeth Morelos.

As always, Ipanema never failed to exhibit its chic and stylish designs in the new store as they featured the latest collection shown in the recently concluded Philippine Fashion Week. Aside from the popular Ipanema Women’s Collection, the store also offers the Ipanema Men’s line and kids line; a shopping experience for the whole family. The store is also surrounded by the luxe Ipanema Gisele Bundchen collection. The intricate designs and colourful collection of each Ipanema flip flop complimented the Rio inspired store where the decor and store design mimicked the tiles of Ipanema Beach giving shoppers that relaxing yet modern vibe.

The “SANDALIAS” store exclusively selling Ipanema flip flops is located at the ground floor of SM City Lucena. For more details visit www.facebook/IpanemaPhils.com