Eastwood City Walk 2, April 13, 2012, Friday Reebok will launch a new fully-integrated campaign – The Sport of Fitness Has Arrived – in the Philippines. As a part of the campaign, Reebok is inviting consumers to take part in the “Reebok Experience Zone” to discover and experience CrossFit®, the revolutionary strength and conditioning program, and RealFlex, Reebok’s latest footwear technology engineered with independent multi-directional nodes that promotes natural movement and flexibility.
Reebok’s new campaign aims to change the way people perceive, define and experience fitness, and ultimately show the world that fitness can deliver everything they love about sport. The campaign unveils this sport – one that is about community, competition, camaraderie, and results – through its focus on CrossFit, one of the fastest-growing fitness movements in the world. The global TV spot can be viewed at: http://reesha.re/TSOFHA.
“At Reebok, we believe that fitness can be as engaging and rewarding as any other sport,” said Steve McPherson, brand director Reebok. “While CrossFit is rather new in our market, it is growing exponentially around the world because when people discover CrossFit, they change more than just their fitness – they change their lives. All of this happens in a shared community cheering each other on as they push themselves, and each other, to reach their respective goals. The “Reebok Experience Zone” provides local consumers a unique opportunity to experience CrossFit and try our newest footwear, RealFlex, at the same time.”
The Reebok Experience Zone is a free and interactive retail event for consumers of all ages to participate in. Visitors can take part in a “CrossFit Challenge” by trying on RealFlex shoes and various CrossFit movements including Box Jump, Jump Rope and Air Squat.
The partnership between Reebok and CrossFit, which was forged in 2010, is a natural collaboration between two companies that are committed to empowering people around the world to be fit for life.Reebok opened its first Reebok CrossFit box, Reebok CrossFit One, for employees at its global headquarters in September 2010, and by doing so became a part of CrossFit’s worldwide network of affiliated gyms. Today, more than 400 employees a week complete WODs at Reebok CrossFit One. Globally, nearly 1000 Reebok employees are CrossFitters. Also, nearly 100 employees have completed the CrossFit Level 1 trainer course.
Reebok also supports CrossFit’s fitness program and the CrossFit community through a number of initiatives and activities, including sponsoring The 2012 Reebok CrossFit Games and additional Reebok CrossFit box openings.
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.
For more information, visit Reebok at www.reebok.com. Or, discover Reebok at the following locations: http://reesha.re/plus; http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok
CrossFit, Inc. is the world's foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg and Lauren Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness.
CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network. For more information, please visit www.crossfit.com, http://www.facebook.com/crossfithq or http://www.youtube.com/user/CrossFitHQ. CrossFit is a registered trademark and 3, 2,1..Go! and Fittest on Earth are trademarks of CrossFit, Inc. in the U.S. and/or other countries.