Wednesday, May 30, 2012
Electrolux gives 12 participants the chance to be part of a culinary boot camp and compete for the title of Wok-A-Holic Kitchen Star
As part of its exciting list of activities lined-up in celebration of its 10th Anniversary, Electrolux is once again calling on all culinary enthusiasts as they launch the 3rd Wok-A-Holic cooking competition!
With this year’s theme, Wok-A-Holic Kitchen Star, Electrolux is searching for 12 participants who will cook their way to the top and win the grand prize which includes a culinary scholarship from CCA Manila, an Electrolux kitchen showcase and gifts from this year’s Wok-A-Holic partners.
Open to all amateur cooks, Wok-A-Holic will hold a Kitchen Star Boot Camp for its Top 12 participants featuring Wok-A-Holic judge and celebrity chef, Chef Bruce Lim as headmaster. In this 2-day boot camp, Chef Bruce Lim along with Chef Jonathan Bautista and Chef Rosebud Benitez will teach the 12 contenders kitchen tips and tricks as well as test their skills through various cooking challenges, to prepare them for the Grand Wok-A-Holic Cook Off.
If you think that you could be the next Electrolux Wok-A-Holic Kitchen Star, like The Little White Book Facebook page and upload a photo of yourself cooking your favorite wok dish, attach your recipe, and share why you think you deserve to be one of the 12 contenders for the competition. Hurry as submission of entries is only until May 31, 2012!
Share more of our thinking at electrolux.com.ph. Like us on facebook.com/thelittlewhitebook or follow us through twitter.com/ElectroluxPH. Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative solutions that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals.
Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners sold under esteemed brands like Electrolux, AEG, Eureka and Frigidaire. In 2011 Electrolux had sales of SEK 102 billion and 58,000 employees.